Tuesday, January 31, 2023

Migrating Your Blogger Blog to Google Analytics 4

Google has recently announced the end of its Universal Analytics product and many website owners are now looking to switch to Google Analytics 4. If you're a Blogger user, you might have received a message in your Google Analytics account indicating this change.

While migrating to Google Analytics 4 might seem like a daunting task, it's actually a simple process that can be done in a few steps. Unfortunately, the Blogger settings don't support the new format of property id for Google Analytics 4. But don't worry, this guide will show you how to make the switch.

Here's a support page that has a step-by-step guide on how to add Google Analytics 4 property to your Blogger blog.  In summary, these steps include:

  1. Create a Google Analytics 4 property - This can be done by logging into your Google Analytics account and clicking on "Create Property".
  2. Modify your Blogger theme's HTML - This requires some technical knowledge and access to the HTML code of your theme. But don't worry, you can find instructions on how to do this on Google's support forum.
  3. Add the Google Analytics 4 property id to your Blogger settings - Once you have modified the HTML, you can add the property id to your Blogger settings.

Once these steps have been completed, your Google Analytics 4 property will start receiving data from your Blogger blog. If you're having trouble with any of the steps, there's a wealth of information and support available on the Google support forum.

In conclusion, migrating to Google Analytics 4 from Universal Analytics is a simple process that can be done in a few steps. By following this guide, you'll be able to ensure that your Blogger blog is fully optimized and ready for the future of analytics.

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