Episode 124 of the Digital Experience podcast, mentioned that Philips has filed a patent that would force users to watch commercials. Essentially, this means that there would be a signal in the video stream, that when sent a TV would prevent you from changing channels. With a PVR, this signal would prevent you from fast forwarding past.
Even if other companies license this technology, I don't think that this will be an effective means for saving advertising. I, as I believe most consumers, would explicitly not buy any TV or PVR that used this technology.
That really is idiotic. Poor poor Philips. Don't they get we are inundated and fed up with ads? losers.
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