Forced TV Ads

Episode 124 of the Digital Experience podcast, mentioned that Philips has filed a patent that would force users to watch commercials.  Essentially, this means that there would be a signal in the video stream, that when sent a TV would prevent you from changing channels.  With a PVR, this signal would prevent you from fast forwarding past.

Even if other companies license this technology, I don’t think that this will be an effective means for saving advertising.  I, as I believe most consumers, would explicitly not buy any TV or PVR that used this technology.

Technorati Tags: patent, Philips

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